What was the song that the people sang in las vegas in the search for the next doll
You can find out all the answers by visiting their website and watching the episode in full here
http://www.cwtv.com/shows/pussycat-dolls
For every action there is an equal and opposite reaction – Newton’s Law. Although this law applies to physics, there will be an equal and opposite reaction among the search engines and search engine marketing. Whatever Yahoo! and Bing combine to develop under the new search alliance will instinctively generate a reaction from Google and other search engines. Only time will tell if the reaction from Google and other search engines will be equal. As for the opposite reaction, the search engines’ organic results will generate reaction for the search engines’ paid search results and vice versa, regardless of whether or not search marketers have a specific SEO, PPC, or both (a comprehensive search engine marketing strategy).
In August 2010, Yahoo! distributed an email to all advertisers labeled as “Important updates on the organic and paid search transitions”. This email included information on the Yahoo! organic search transition, testing of paid search account transitions, and commitment to a quality transition. In our opinion, this email did not include any information to help advertisers evaluate the effectiveness of the new search alliance or the impact on the search engine marketing environment. Below is our reaction to their email and a few tips that may help you improve your future SEO and PPC campaigns:
- Document the keyword ranking, competitor positioning, your company’s position, indexed pages, and crawling issues for the last 3-12 months on Google, Yahoo!, and Bing prior to the transition. You want to have a detailed history of your SEO campaigns and evaluate the impact of this transition to create strategy going forward.
- Document all paid search elements for the last 3-12 months of your Google, Yahoo!, and Bing paid search campaigns prior to the transition. You want to have a paid search history to evaluate the impact on your campaigns and have the opportunity to optimize the campaign performance.
- Document your web analytics reporting for the last 3-12 months of search engine traffic for all search engines. You may assume that the transition will have an impact on the distribution of search traffic. Therefore, you will need these reports to evaluate the impact and adjust your campaigns for success.
- Review and confirm that your webmaster tools for the search engines are all up-to-date, accurate, and completed (XML sitemap, robot.txt, etc.).
- Update the contact information, email address, and billing information for paid search accounts. If there is an issue, you want to have updated information to receive communication.
- Review the new editorial guidelines for Yahoo! and Bing. These changes will have an impact on the way you communicate with your target audience.
- Effectively communicate this transition to your stakeholders because they will see a change in the search engine traffic in the future.
- Plan to evaluate your PPC campaigns and SEO campaigns to optimize the effectiveness of the campaigns. You may or may not be listed for keywords prior to the transition so you will need to evaluate which keywords give your business the highest return on investment for both organic and paid search terms. You will also want to take the time to develop or revisit your comprehensive SEM strategy for your business.
- Confirm that your reports are set-up and being distributed to the necessary people for the next 3-6 months. The more people you have reviewing the reports, the greater the probability that someone will notice any issues and have the opportunity to react to issues in a timely matter.
- REVIEW ALL SEO & PAY PER CLICK CAMPAIGN REPORTS.
- Plan to evaluate the impact of this transition on your mobile organic and paid search results. These results are scheduled to be powered by Bing in the US market within the next few weeks. The number of mobile search queries will continue to increase and your business does not want to miss out on this opportunity.
- Stay informed and REACT to the information. There will be issues, updates, modifications, enhancements, and more from all of the search engines. You must adapt to the new search environment to be successful.
There are other components of search engine marketing that will also affect the organic search results such as on-page optimization, link building, site navigation, and website design/structure. You should consider these components when evaluating the impact of the search alliance transition. There are numerous tools to help view and compare this information among the search engines. SEObook, SEO chat, and SEOMoz offer a few free search optimization tools for advertisers and business owners.
For those of you with vendors managing your search engine optimization or pay-per-click campaign, we would suggest that you schedule time with your vendor to review the reporting, strategies, tactics and timelines to implement tactics that are consistent with your business goals and objectives. Many vendors are certified search marketing partners, subscribe to newsletters, read blogs, and attend industry conferences so they should be familiar with the new search alliance and other industry updates to help improve your return on investment. You can also visit Yahoo!, Google, and Bing blogs for additional information.